Should I Pay For Yelp Advertising?

Many people don’t even know that advertisements for their business on Yelp are an option. Many business owners are simply frustrated by the lack of reviews being posted on Yelp; or if they are getting reviews, a good portion of them are being filtered out by Yelp....

1 Star Review – How Do I Respond?

A scathing one-star review can come as a shock to you when you’ve spent so much time ensuring that your business’s customer service is excellent and that your products and services are top-notch.  When this does happen, take a deep breath and remember that it happens...

How Do I Get More Reviews For My Business?

You might be asking yourself the question: “Why do I even need reviews?” A huge portion of business owners believe that because their business comes in via referrals or convenience of location, online reviews have minimal to no effect on their business as a whole....

Google, Yahoo, and Bing – How Do I Get My Website Found?

Google is far and away the go-to search engine. You can spend as much time as you want building a website and getting excited about your new business, but if Google or other search engines can’t pull up your website, you’re in for a big disappointment. Fortunately,...

Subscriptions and Visits – How Do I Get More?

It’s a problem nearly every business manager faces: you have a functioning website that you pay good money to keep up, but no one seems to want to subscribe to it! There’s no guaranteed, step-by-step guide to getting more subscribers because you can’t force people to...

What Is Content Marketing?

We all know about those sites that you click on and are instantly bombarded by pop-ups, flashing ads, and videos. We’ve all seen advertisements in magazines, plastered on billboards, and broadcasted between plays of the game you’re trying to watch. This is what we...

How Do I Use Social Media For Marketing?

Effective marketing has and will continue to constantly evolve. It used to be that everyone read the daily newspaper where businesses’ ads were placed- now most people ignore the paper and scroll through their social media newsfeeds. So how do you use social media for...

How Many Pages Should I Have For My Website?

Creating a website for your business is like baking a gourmet meal; you need to plan each piece in advance in order for it to turn out perfect. People ask us all the time, “How many pages should my website have?”. The simple answer to the above question is...