This page allows for a good range of flexibility in terms of how much information you want to include—and therefore how many pages could branch from it. At the very least, you should include a description and brief history of your company and what you offer, as well as a persuasive explanation as to why the prospective client should choose you over a competitor (i.e. what do you offer that others don’t?). If you are looking to expand your website, you might consider creating a separate page for each of the heads within your company. This would typically be appropriate for offices in which clients interact with the employees in your company in a one-on-one setting. For example, a law firm’s site might contain a page for each of their lawyers with a description of their experience in law and the sort of cases they typically handle, so that a prospective client can request a certain lawyer from that firm. This not only raises the number of pages your website contains, but also allows the potential client to gain more trust with your company—they feel that you are giving attention to their personal circumstances.
This is where you provide a list of the products or services your company offers. The number of pages in this section can vary, depending on the amount of products or services you offer and the descriptions needed for each. If each item requires a lengthy description, a good idea is to create a link for a new page with each product. This is also something to consider if you want to include pictures. You will want to limit it to one or only a few pages if your list of products is short, if each has a brief description, or if you’re simply looking to save money.
This is arguably the most important page on your website. You will want to list your mailing address, phone number, fax number, and email. If you have multiple locations, it is an option to create separate pages for each location. When creating these necessary pages, along with any others you decide to add, always remember to keep things concise and easy to navigate for anyone visiting the site. While each page does increase the number of hits on your site, you don’t want to overwhelm your patrons with hundreds of pages that could have been condensed into 50. Basically, there is no clear-cut answer when it comes to deciding the number of pages for your website. The important things to remember are to match it with your own unique style in a manner appropriate for your business, always keep your budget in mind, and make your website efficient and attractive to a prospective client. Happy website creating!